The whole research stack runs on one platform.
Quant, qual, patented Market Experiments, and ConnectedSynth calibrated on your own research. Use them alone, or triangulate them on one problem.
Product 01
Surveys
Creation, programming, hosting, collection, analysis — one platform, with best-in-class data quality built in. Export to any leading survey platform, any time.
- Idea to field in 1 hour
- Word and Excel drafts auto-programmed
- No-code, built for teams
- QA and fraud checks built in
- 60+ question types, auto-selected
- No contracts or per-complete fees
- Portable, no lock-in
- Major panels in one click through API
Half the programmers
“It's really helped reduce our turnaround time and also helped increase our throughput because we can do more with fewer programmers… in a year like this, we would've probably hired double the number of programmers just to keep up with demand.”
Programming errors, down
“We've been tracking programming errors over time, and they've significantly decreased because the team actually has the time to test the surveys.”
Product 02
Market ExperimentsPatented
The missing third tool: live experiments in the real marketplace that close the say-do gap. You get real choices with real stakes, from audiences no panel sees — in under a week.
- Blinded in-market concept tests over the live digital marketplace
- Reach any audience in the world — HNWI, Mass Affluent, B2B, emerging markets
- Every study runs as a matrix of live tests: variants × audiences
- Not synthetic data. Not A/B testing. Not a survey. Not a panel.
What consumers actually do
“100% bought into the fact that this methodology hits the nail on the head in telling us what consumers are actually going to do versus what they say they care about.”
Something new — we can't do it
“The third piece [Market Experiments] is probably of the most immediate interest 'cause it's something new, incremental — we can't do it.”
Product 03
ConnectedSynth
ConnectedSynth builds synthetic audiences calibrated on your own research. Test in an afternoon what used to wait on a field window, then validate what matters with real people.
- Calibrated on your studies, not generic population data
- Explore in minutes, then confirm with real respondents
- Every simulation traceable back to the human data behind it
Product 04
Qualitative Research
Flashpoint.AI is an open platform: we integrate with best-in-class AI-moderated qual tools, and traditional interviews and focus groups fit the same workflow. Both run inside your project, alongside your quant and your experiments.
Product 05
Deliverables
The deliverable is a workspace, not a report. Your client chats with the data, cuts segments, pulls the next question — and you see what they explore.
- More value for your client, live signal for you
- Every question they ask is the seed of the next project
- PowerPoint decks, generated to match your template and style
Say the outcome, and it does it
“The chat seemed to be the nice conduit… 'Here's the outcome I want'… you just do it without me having to take the steps.”
Researchers would be excited
“This is beautiful… I think any researcher would be excited to have this as an output.”